W3LL PEOPLE

Clean Beauty Blog
May 1, 2020
2 min read

Updated: May 5, 2020

W3LL PEOPLE (WELL PEOPLE) is a plant-based makeup company that strives to protect our skin and the planet through high-performance makeup, all-natural ingredients, and social responsibility.

Source: http://w3llpeople.com/blog/3-green-beauty-products-to-buy-first/

Who is W3LL PEOPLE?

Simplicity. Authenticity. Performance.

W3LL PEOPLE is a premium non-toxic makeup brand made with only the most high-quality all-natural ingredients. Their founders had the dream of creating a clean makeup brand that did not sacrifice in performance or price.

"W3LL PEOPLE is an uncommon beauty dream team founded by an elite makeup artist, cosmetic dermatologist and tree-hugging entrepreneur."

Source: https://w3llpeople.com/about/mission.html

This team brought each of their expertise to the table when creating this makeup brand. The "3" in W3LL PEOPLE stands for the three people that founded the company. Their products have been featured on websites such as Goop, The Skin Care Edit, and Fashion Magazine.

The Products

Love your skin.

W3LL PEOPLE has a large range of makeup products from foundation to eyeshadows they have what you need to create that "no-makeup" makeup look.

The FACE

The EYES

The Ingredients

Minimalist makeup with flawless, hydrating, buildable coverage.

W3LL PEOPLE uses innovative botanical complexes that allow the skin to breathe with NO creasing or fading. Their makeup contains premium ingredients that have premium performance. When using W3LL PEOPLE, consumers get high-quality performance that is enhanced by the high-quality ingredient.s

"There are NO potentially toxic chemicals, preservatives or petro ingredients, not even a little bit, ever. What our plant-based formulas do contain are a host of hydrating and therapeutic botanical, including organic aloe, organic chamomile and organic green tea. This synergistic complex provides nourishing and protecting benefits to the skin like no other makeup brand."

Source: https://w3llpeople.com/about/ingredients-standards.html

Aloe Vera

Aloe vera was labeled as the "plant of immortality" by the ancient Egyptians. Aloe vera is packed with antioxidants, enzymes, Vitamin A, and Vitamin C. It can also significantly help with inflammation, treating and preventing acne, and dry skin. It has also been shown to exfoliate and smooth the skin which can help with future wrinkles and aging.

Source: https://www.bcm.edu/news/skin-and-hair/benefits-of-using-aloe-vera

Social Responsibility

Love your skin. Love the planet.

W3LL PEOPLE uses sustainably sourced all-natural ingredients.

They are also verified by EWG (Environmental Working Group) on their EWG Skin Deep product database. This database compiles ingredients and a variety of products (cosmetics, personal care products, baby, and men's products). They did extensive research to find out as much as they can about each product/brand, their manufacturing process, ingredients lists, packaging, and ethical standards such as animal testing. W3LL PEOPLE has received top scores on the EWG verified meter.